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Getting Started

NumiaEngage serves two primary user personas: Publishers and Advertisers, each with distinct goals, needs, and challenges. Below, we outline each persona’s characteristics, typical scenarios, and key objectives.

Publishers​

Publishers are platforms, online communities, and digital content creators that attract and engage audiences in the blockchain and crypto spaces. These publishers, ranging from industry news sites to financial blogs and blockchain project hubs, are constantly seeking ways to monetize their content and retain user engagement.

Typical scenarios​

  • Monetizing Blockchain-Centric Traffic: Publishers often face the challenge of monetizing their crypto-savvy audience. With NumiaEngage, they can embed targeted ads that resonate with their readers’ interests, effectively turning high-quality traffic into a dependable revenue stream.
  • Enhancing User Engagement: Publishers want to retain users longer on their platforms. With NumiaEngage, they can serve ads directly relevant to users’ blockchain activity, keeping them engaged and encouraging return visits.
  • Building Partnerships with Advertisers: Publishers collaborate with advertisers to increase content relevance and user engagement. By leveraging NumiaEngage, they can attract advertisers looking to reach a specific crypto audience, creating mutual benefit through high-quality, targeted campaigns.

Goals​

  • Increase Revenue from Ads: Generate consistent ad revenue by embedding relevant, targeted ads that are likely to attract clicks and conversions from their audience.
  • Improve User Retention: Serve ads that engage users, leading to longer visits and repeat interactions, thereby increasing overall site value.
  • Enhance Site Credibility and Content Quality: By embedding well-targeted, relevant ads, publishers can maintain a high-quality user experience, reinforcing their platform’s authority and appeal in the crypto industry.

Publisher Guide

Read our Publisher Guide to quickly get started as an Publisher on NumiaEngage.

Advertisers​

Advertisers are companies, blockchain projects, and financial services that aim to reach crypto-engaged audiences. They might include DeFi platforms, NFT marketplaces, crypto exchanges, and blockchain-based applications. Advertisers leverage NumiaEngage’s wallet-based targeting capabilities to reach users who are active within the crypto space, thus increasing the relevance and effectiveness of their campaigns.

Typical scenarios​

  • Launching Targeted User Acquisition Campaigns: Advertisers use NumiaEngage to acquire new users by targeting ads to individuals with blockchain activities that align with their services. This precise targeting enables advertisers to reach users who are more likely to engage with their products.
  • Boosting User Retention and Loyalty: Advertisers aiming to retain users can run reward or incentive-based campaigns, targeting existing customers who may be at risk of disengagement.
  • Driving Conversions through Wallet-Driven Insights: NumiaEngage enables advertisers to deliver highly targeted ads that are tailored to the onchain behaviors of specific user segments. This precision allows advertisers to boost conversion rates by delivering relevant offers to audiences who have demonstrated interest in similar products or services.

Goals​

  • Achieve Higher Conversion Rates: Leverage wallet-driven targeting to reach crypto-engaged users who are likely to be interested in their offerings, increasing click-through and conversion rates.
  • Maximize Return on Ad Spend (ROAS): By precisely targeting users with relevant ads, advertisers reduce ad spend waste and ensure that their campaigns yield high returns.
  • Build Brand Awareness within the Crypto Community: Establish and reinforce their brand presence among blockchain and crypto enthusiasts by running targeted campaigns that align with the interests and behaviors of this unique audience.

Advertiser Guide

Read our Advertiser Guide to quickly get started as an Advertiser on NumiaEngage.